LA PERLA

La Perla is the pearl, the one you find in oysters, that nacar every woman dreams of having around her neck in a huge necklace like Sophia Loren’s.

But I am not going to bore you with talk about that pearl, just about La Perla and to discover all of its secrets.

La Perla was created in Bolognia (Italy) in 1954 by Ada Masotti. It was a revolution for women, now they were able to get lovely sets with flowers, lace, colourful and not the typical white or beige… during the 70’s they realized they could reach some other market: beachwear. LaPerla Beachwear, combining textures and unconventional fabrics with Haute Couture inspiration.

La Perla has been the leader of this market since it was created. It has innovated and created some wonderful pieces: the triangle silk bra, the first wide strap body, the sottogiacca (that one you partially show like the ones you put under a blazer). And the elastic underwear!!

It is the most expensive lingerie brand, the most luxurious, the one that will leave him breathless and speechless. It’s refined, sexy and complex and would make anyone look damn good and sexy in it. Every girl has dreamt of having a super sexy set (don't deny it!).

For girls it’s the Valentino of lingerie (you can’t just call it underwear, it’s a sin!) and a decoy for “that boy”; and for boys, apart from more clothes to take off, a way to inspiration. I, personally, think that when it comes to getting dressed, women spent more time trying to figure out how to look the sexiest underneath the surface (I mean lingerie and not personality).

I’ve attended a La Perla fashion show twice and it’s amazing. It’s, probably, the best lingerie ever made, the sexiest jewel for a woman… although, a “normal” bra is 6 times more expensive than any other you can find in Women’s Secret or ETAM…

Cristina Medina Moratiel - Group 10