Who do you think you are?

Associations… what can we associate underwear to? What kinds of people do buy underwear? Apart from the obvious answer: everybody; we can assure that we don’t all buy the same kind of underwear. 

Kids, teenagers, grown ups, singles, in a relationship, about to marry, married, spinsters, widows… every step of our life confers us a different way of thinking and buying. Also, if you want to see it in another way, let’s split the market, instead of per age, per need: sporty women can’t wear an amazing bra, they must wear a sports bra. What about pregnant women? And women who just gave birth? Or maybe the ones who just had plastic surgery?   

Just like Carrie Bradshaw ends her day, I do too. With a Marlboro Light (now called Gold), writing “an article” in my Mac and with many thoughts in my head. Actually, Bryan Adams started to play a minute ago, particularly, this song: I wanna be your underwear. I really can’t believe it! That song made me think about men. What do they want to see? And it took me to another thought…

The other day in class, Amanda, Josephine, Romain and I were discussing about Victoria’s Secret underwear, and the object of the conversation shunted to something much more specific: bridal lingerie. We didn’t talk much about it, but it kept me thinking.

I didn’t really know what a bride wears, I mean, I’ve watched films, not that many though, but they are always wearing this kind of archetype. So I decided to research a bit about wedding nights. I got to the conclusion that there are two types of underwear for a bride: the horrible one, which is good under the dress while in Church, and the one to wear after the ceremony, the naughty and attractive one.

The luxury lingerie brands, such as I.D. Sarrieri to Agent Provocateur, going through La Perla and Victoria’s Secret have their little corner for brides.

I.D. Sarrieri has really nice lingerie, some is really transparent, some has too little fabric and some is just amazing, but they all are beautiful. But, in the other hand, we have Agent Provocateur. Their clothes are way too… naughty? But in the bridal section, they will gladly surprise us with really sexy, beautiful and extraordinary pieces.

Purchasing habit for this kind of underwear it’s quite limited (except if you manage to marry every year). Once in your life you are allowed to spend a large quantity in it, such as, if you go to Agent Provocateur or Sarrieri, 500€ easily. E.g. only for this moulded padded half-cup bustier with detachable straps, you pay 479 € (Sarrieri).

If you pay that much, you actually expect it to be very neatly and beautifully packaged. It is. You get a box with a red silk ribbon, instead of the ordinary plastic bag you get in Victoria’s or H&M… who wouldn’t love it?

As it’s the most special night of your lives girls, you have to be sexier than ever. Doesn’t really matter the price, what matters is that it’s sexy, high quality and that it makes you feel like the most amazing person on Earth at the time. For you and for him.

Ribbons, laces and other seductive details are an everyday thing, but they are different in wedding lingerie. A bra with a few scallops of lace along the border creates a sweet appeal, but a full lace bra that allows your skin to show through looks more naughty than nice though. What is always going to be in a wedding’s night, doesn’t matter who you are, what you do or what you feel, is the garter belt. That is, indeed, a not-to-forget-bit.

Copyright. Jaro Palenius

So, you know girls, dress for you, but for him too!

CRISTINA MEDINA MORATIEL