Women and Underwear Brand want seduce Men

Christmas is coming and that means that you have to find gifts for your loved ones. A video game for your young brother, that bag that your sister asked you to buy and a thalassotherapy weekend for your parents… that’s very simple. But how about your girlfriend? You’re now a grown up man, you have already offered her a perfume, a funny tees and so on. You know there is a gift that will make her happy and you are the only one who can offer her it. Yes, UNDERWEAR.  She will appreciate it because she also wears underwear to seduce you, because this gift means something for your couple and it’s a serious act. The problem is that it’s not as simple as to buy a PlayStation to your brother. You want to make a nice gift and you clearly don’t know anything to women underwear. We have seen in a previous post about men and athletes that men are not looking for the same features concerning underwear as women. If you lazy you can ask your best girl friend or your sister to choose but this is not a good solution.  This intimate gift has to be chosen by you. The question is: how will you do to make best choice? And what will make you think that it is a good choice?
We will see on this post how men are influenced concerning women underwear and above all what brands do to influence men who want to buy lingerie.

          

  Some brands have gained such a notoriety that they are as known by women as by men.  The most obvious example is Victoria’s Secret (you can check the post about victoria secret brand on our blog). The brand has more than 23 millions likes on Facebook, 3 millions followers on Twitter and Instagram. We can be sure that there is a high number of men among these followers and may be most of them are men. Victoria’s Secret shows and models make us (men) dream and obviously more than them (ladies). When we watch the shows, we don’t even realize that we are watching a show from an underwear brand and we’re not able to remember one of the products we’ve seen during the show. Bad strategy from Victoria’s Secret? Let’s just think, you’re now looking for underwear to offer and you don’t know anything about it, you don’t know where to start, where you should look for, but if you have to think about one brand, what will be this brand! Yes you’ve got the answer, Victoria’s Secret! You have no idea of the type of product it sells, the quality of their product or if it’s the kind of product you can find at H&M. You check its website and online shop to get sure you’re not about to look for a cheap gift and with a quick look to the price you’ve got the answer.

Nice work from Victoria’s Secret team.

   Secondly there are brands with a wide range of products, which covers both women and men underwear, even if most of the brand in the underwear industry are specialized in either men or women or if it’s very rare that a brand succeed to be efficient in the both segments. You’ve affinity with one of these brands and you’re used to buy your men underwear from this brand. You will naturally check the women section of the website or of the shop and you will maybe find nice underwear’s for your girl, which match with your budget and your idea of what is a beautiful set of underwear for your girl. Moreover these feelings are emphasized by the affinity you already have with the brand. We can think about Bjorn Borg or Calvin Klein underwear.

Then everybody knows that brands like La Perla or Aubade represent glamor, luxury and women in its entire splendor. Of course the underwear sold by these two brands are quite expensive but most of women appreciates their product and you know as a man that you don’t take risk by choosing their product for your girl. How do these brands to represent these values? I think that the first thing is the legitimacy that they get over decades since the 50s. Furthermore, it was just before the emancipation of women all around the world during the 60s and the development of the lingerie is definitely a consequence of this phenomenon. Then the high prices of luxury lingerie make men think that it’s a quality product and it’s probably the case. At last, all the ad campaigns contribute to help these brands to keep a glamorous and luxury image.

Finally if you don’t give up the idea of offering a nice set to your girl, here are some tips:

•       Be sure you’ve got all the right information about her size.
•       Don’t hesitate to go to the shop instead of buying on the Internet. You can feel the different material and check the details. You won’t be seen as a perverse
•     Ask the expert in your surroundings and the salesperson of the shop.
•       Don’t try to innovate. Buy the kind of lingerie she wears not the one you’ve seen on movie.
•    Glamorous yes, but don’t forget her comfort!
•       Above all keep the receipt!

Romain Dive